Marketplace Performance
Orders, average order value and gross sales over time — read for the whole restaurant group, or narrowed to a brand, a location, a storefront or a marketplace.
Read it by
- Restaurant group
- Brand
- Location
- Storefront
- Marketplace
Restaurant marketplace intelligence
Lightbulb is building a unified platform to help restaurant brands understand their third-party marketplace business across locations, brands, and delivery platforms.
Lightbulb makes it easier to connect every order and storefront to the economics behind it—helping restaurant teams protect margins and turn marketplace growth into healthier, more profitable operations.

Restaurant teams often have to piece together marketplace dashboards, provider reports, and spreadsheets just to understand what is happening across the business. Lightbulb is being built to bring that information into a clearer operating view.
Orders, average order value and gross sales over time — read for the whole restaurant group, or narrowed to a brand, a location, a storefront or a marketplace.
Read it by
Every storefront from gross sales through marketplace costs to Gross Contribution and margin — with location costs next in the breakdown.
Gross Sales
minus Marketplace Costs
equals Gross Contribution
Gross Contribution Margin
Next in the breakdown: COGS · Labor · Rent
Gross Contribution is not Net Profit.
Move from the restaurant group to a location, a brand and a single storefront, without rebuilding a report for each.
Provider reports are broken into their components and rebuilt, so each total can be traced and checked against its source.
Gross Sales
Marketplace fees
Marketing & promotions
Platform adjustments
Rebuilt payout
Checked against the payout the provider reported
Lightbulb is being developed as a broader operating platform for restaurant teams—connecting marketplace performance, economics, reporting, menus, promotions, and future operational workflows through one consistent system.
Lightbulb
Platform
One data model.
One operating view.
Compare sales, orders, AOV, brands and storefront performance.
Tools
One consistent performance model instead of isolated provider screens.
CURRENT FOCUS
Connect marketplace sales, costs, contribution and margin.
Tools
Moves beyond topline marketplace sales to the economics underneath them.
CURRENT FOCUS
Move from restaurant group to location, brand and storefront.
Tools
Performance visibility at the level where operating decisions are made.
CURRENT FOCUS
Structure, validate and reconcile provider reporting.
Tools
Preserves the path from provider source to financial analysis.
IN DEVELOPMENT
Understand items, availability, channels and differences by location.
Tools
Connects menu operations to the same performance and financial context.
PLANNED
Connect promotions with marketplace performance and economics.
Tools
Evaluates promotions through economics, not sales volume alone.
PLANNED
Lightbulb is being built to give multi-storefront restaurant teams a shared view of performance, priorities, and the work that needs attention across the business.
Keep, Problem, Try — a shared board where upper management and managers can share updates, track issues and align on next steps, location by location. The entries below are examples.
Example KPT board with Keep, Problem, and Try columns containing sample restaurant-operations entries. Keep lists practices worth continuing, such as consistent food quality. Problem lists operational issues that need attention, such as long prep times during the lunch rush. Try lists next actions or experiments, such as testing a new prep flow.
Lightbulb is designed to work with structured provider reports and marketplace integrations.
Activity
Reporting
Payouts
Marketplace information is normalized across brands, locations, providers, and reporting periods.
Provider information is checked before it becomes part of financial and performance analysis.
Operational activity and provider reporting can be compared through a consistent data model.
Operators can analyze marketplace economics without rebuilding the same spreadsheets every reporting cycle.
Brands
Economics
Insights
Marketplace reports can tell operators the total. Lightbulb is designed to show how that number becomes financial truth—preserving source context, validating incoming data, reconciling reporting, and making the path from provider activity to financial insight easier to follow.
Raw provider data
Captured as reports and provider data arrive.
Validated / reconciled data
Checked and reconciled before it is trusted.
Traceable financial insight
What operators analyze and act on — and can trace back.
Lightbulb is being developed with input from restaurant operators managing real third-party marketplace workflows. The platform is shaped around the reporting gaps, operating questions, and decisions restaurant teams deal with every day.
As the product develops, marketplace integrations and operating capabilities will continue to expand around those real-world workflows.
See how Lightbulb is built to help restaurant teams understand marketplace performance, economics, and operations. Talk with our team about your business and learn more about the platform.
or write to solutions.lightbulb@gmail.com